Off-Page SEO: The Techniques You Need For Better Rankings

In addition, media outlets, influencers and journalists are always seeking unique research. Therefore, this strategy is valuable for both public relations and SEO opportunities. Journalists are always looking for credible sources to cite in their articles. There’s no better way to build your brand’s topical expertise than to be quoted in an article on a major news outlet. This may not feel like an “SEO tactic,” and that’s probably because it’s largely just marketing 101. But it’s also the most basic, ground-floor element of all off-site SEO strategies.

How Josh Used Broken Link Building to Get Links to His SaaS Tool

For example, let’s say you own a travel agency business and you published a survey about the most popular destinations and tour activities in Europe among your clients. You can create a press release about the topic and share it with digital publications, which may link back to your site. Repurpose your content to boost the reach of your messages and your chances of earning a backlink. If the sites use similar on-page SEO strategies, off-page SEO signals can help determine which site ranks higher in search results.

Link Presence

Off-page SEO also generates a substantial amount of referral traffic – which comes from the referring page, whether it’s a blog post, review site, or even a social media post. However, this only includes organic traffic, which comes from Google and other search engines. WooRank’s marketing tools will help you ensure your website’s foundation is solid with actionable website reviews, in-depth technical analysis and keywords. However, SEO works best if you’ve got good on-page SEO before you spend too much time and effort (and not to mention money) on building links or promoting your site on social media.

Now, it’s time for a list of super actionable off-page SEO strategies. From a traditional SEO point SEO Anomaly of view, the only SEO benefit I get from this post is the backlink. If you run a local business, you probably already know that reviews are huge for local SEO.

Engaging with reputable and relevant websites improves your traffic, search engine rankings, and the website’s authority. It isn’t just about what happens on your website; it’s about your brand’s digital footprint across the internet. It includes several techniques and strategies to improve your website’s trustworthiness, authority, and relevance in the eyes of search engines. Revive those pages or create a smashing 404 page with links to other internal pages. Also, whenever analyzing your link profile, check your website for harmful links, like adult sites referring to you or malware domains sending a link to your website. You can check this by using the aforementioned tool – Site Explorer.

Our award-winning team of SEO professionals is pumped to learn about your business, industry, and goals to deliver the results you need and grow your bottom line. If your content is outdated or missing key information that’s now relevant, it won’t perform as well in search results. By updating the page, you can ensure it follows on-page SEO best practices and provides helpful information to your audience.

When a page is relevant and useful, Google displays it to the user. Google’s algorithm changes often, but user experience remains a priority. Google recommends focusing on “people-first content,” which means creating valuable content that aligns with user intent is more important than ever. Apart from traffic benefits, you still get link mentions, which is good for your backlink profile, especially when you’re a new blogger and want to take your site off the ground. You can get high-quality backlinks naturally without any active link-building campaign.

Remember to track your promotion’s performance across different platforms. Take a look at 10 off-page SEO techniques below and get started with the ones that make the most sense for your site. A few links from the right publications can really move the needle. Show that you value customer feedback and actively engage with your audience. Google Alerts is a great tool to track mentions of your company name, products, and notable employees. They can contribute to your off-page SEO efforts even if there isn’t a link to your website.

• This white-hat technique provides immediate utility to the website owner while securing a contextually appropriate backlink that reinforces your entity’s position within the knowledge graph.
• That’s why the end result has to be considered before starting an activity, not after you’ve already done it.
• Not just that, happy customers can leave reviews online that Google – and other potential customers – can use to see how well you are doing.
• Until recently, HARO (Help a Reporter Out) was the go-to platform for this strategy.
• If you’re looking to start link building to your own website but not sure how to do it efficiently, consider starting a 7-day free trial of Respona to see how we can help first-hand.

It’s important to note that while they’re intrinsically linked with off-page SEO, we’re not just talking about backlinks. Another on-page SEO factor to consider is the optimization for the featured snippet, also known as position 0. The featured snippet is a box that appears at the top of certain search queries and provides helpful information to searchers. It’s a requirement, especially if you want to rank for your keywords. For the best results, limit your title tag to 50 to 60 characters to prevent Google from cutting it off in search results and use your targeted keyword at the beginning. Yes, use the check a websites SEO feature to analyze competitors’ strategies.